With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision, and flexibility to capture once-in-a-lifetime moments just as you like.
A newly developed back-illuminated image sensor and evolved image processing system fulfill various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.
The 24MP sensor is a BSI design but doesn't gain the super-fast readout of the a9's more sophisticated 'stacked CMOS' sensor. This means it can't match the a9's top shooting speed of 20fps and doesn't offer that camera's "anti-distortion shutter." The a7 III's fully electronic shutter takes around 1/18th of a second, rather than the roughly 1/160th of a second that the a9 takes. Its 693 AF points offer 93% frame coverage and are supported by 425 contrast-detection AF points. We've already had a chance to compare its Eye AF and Lock-On AF performance to that of the a9.
Up to 1.5-stop improvement in image quality
Standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-2048007 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise or image deterioration.
Dynamic range of up to approx. 15 stops
Approx. 15-stop dynamic range8 at low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging.
More accurate color reproduction straight out of the camera
Color reproduction performance is dramatically enhanced, giving subjects that you capture more natural color that is faithful to how the colors look in real life. Skin tones in portraits, blue skies in landscapes, and vivid hues in still life images look very realistic as a result.