Fujifilm X-T50 + XC15-45mm F3.5-5.6 OIS PZ **PRE-ORDER NOW**

The X-T50 digital camera is the latest model in the X series that delivers outstanding image quality with unique colour reproduction technology in a compact, lightweight body.

The X-T50 is a compact and lightweight body weighing approximately 438g , and features the back-illuminated 40.2 megapixel "X-Trans™ CMOS 5 HR" sensor, the high-speed image processing engine "X-Processor 5, and a 5-axis, up to 7.0-stop in-body image stabilisation function. It is a versatile model that achieves high image quality, high performance and high mobility. Combined with the new standard zoom lens FUJINON XF16-50mmF2.8-4.8 R LM WR it can be used for still image shooting in all situations.
In addition, for the first time, Film Simulation dial is incorporated on the top plate allowing a user to easily switch between "Film Simulations", a key feature unique to the company that enables a wide variety of colour tones. The X-T50 also incorporates a new round shaped design that achieves both high holding performance and compact size.

High image quality and performance achieved by high-performance sensor and high-speed image processing engine

• The fifth generation of the X series is equipped with the back-illuminated 40.2 megapixel X-Trans™ CMOS 5 HR sensor. The latest image processing algorithm delivers high resolution while maintaining a high signal-to-noise ratio.
• The improved pixel structure allows more light to be captured efficiently, ISO 125 is adopted as the normal sensitivity, which was previously used as the extended sensitivity for cameras. In addition, the electronic shutter can be set to a shutter speed of 1/180000 sec. at the fastest, achieving highly precise control of exposure time. Shooting with a large aperture lens at wide open aperture can be performed in a wide range of scenes.
• Equipped with an AI-based subject detection AF developed using deep learning technology. The camera now can detect animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects and drones. In addition, the camera is equipped with an AF prediction algorithm that is more advanced than that of previous models. This enables more comfortable shooting of a wide range of subjects, including fast-moving cars and animals.
• There are total of 20 "Film Simulation" modes available for X-T50 including "REALA ACE," which combines faithful colour reproduction and crisp tonal gradations. You can enjoy a wide variety of colour expression as if you were selecting a photographic film according to the subject or scene.

Enhanced functions to further expand the shooting range

• The camera is also equipped with a 5-axis in-body image stabilisation function with a maximum of 7.0 stops. While maintaining the mobility that has been a feature of previous models, it enables comfortable hand-held shooting even in dark scenes such as night scenes, greatly expanding the shooting field.
• 6.2K/30P video recording is possible. Tracking AF function during video recording is also available for high-quality video recording.The camera can shoot in AUTO mode, which detects the scene and automatically selects the optimal shooting settings, simply by operating the AUTO mode switching lever on the top surface of the body. The camera automatically detects the subject and tracks it while keeping it in focus, making it easier to capture high-quality still images and movies.

Sophisticated product design with the ultimate in functional beauty

• The round shaped body design is newly adopted. The new grip shape fits comfortably in the hand while maintaining a compact size, resulting in high hold performance.
• All new "Film Simulation dial" is incorporated on the top plate. This allows users to switch between Film Simulation modes with intuitive operation according to the subject or scene, allowing to enjoy different colour tones in both still and moving images at ease.
• A pop-up flash integrated with the viewfinder is mounted on the top plate . It automatically controls the amount of light and shows its power in dark scenes and backlit portraits .
• The new model features the same 1.84 million-dot, tiltable rear LCD monitor as the previous model. In addition, the shape of the grip and the layout of the buttons on the back of the camera have been fine-tuned to allow for more comfortable shooting of both still and moving images.