"It's time for film"
Compact film camera with fixed focal length, designed to capture half-size photographs
In addition to the distinctive image quality created only by a film camera, this new model provides users with the fun and excitement of manual camera operation unique to film photography, such as manual film winding using the film advance lever, and manual focus-range setting with the zone-focus system.
Photography is an art in which the camera captures light, then forms an image of a scene based on that light.
You can use the light to create your own image, using it boldly on some occasions, or more sensitively on others. A film camera portrays the scene exactly the way you read the light and intend to capture it on a photograph.
While film cameras have had a long history, you will discover a new value in a film camera.
What’s the film camera?
As the name implies, this is a camera that uses film as its recording medium. Digital cameras record images using electrical signals, but film cameras create pictures by exposing the photosensitive layer of the film to light.
What’s the half-size format?
Film comes in many formats, but the most popular is the 35mm format (36mm x 24mm frame size) — what we call full size in digital photography. The half size is a format in which two pictures (17mm x 24mm) are captured in a single 35mm-format frame, meaning that you can double the number of pictures that can be captured on a single roll of film — 72 pictures on a roll of 36-expsoure film, or 48 pictures on 24-exposure film.